File Supermarkt

The top of the counter — the lamb fillet turns on wet slate and the four-digit price fills the plaque completely.

Lamb chops — the same staging, only the product and price change; the brand language stays constant across every screen.

Beef steak — against the dark ground the neon frames lift the colour of the meat, while the badges on the left carry the freshness promise.

Veal steak — the logo sits in the top-left frame, and the hierarchy between headline and price holds even from a distance.

The prepared-goods side — the same layout carries beyond raw meat, with the per-kilo price on its own line beneath the plaque.